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McCormack's Legacy Lives On At UMass
CNBC.com | November 03, 2010 | 04:28 PM EDT

If Michael Jordan became the ultimate pitchman, it was only because Mark McCormack started laying the groundwork with the often told legendary handshake agreement with Arnold Palmer 24 years before Jordan was ever drafted by the Chicago Bulls.

Considered the father of modern day sports marketing, the name of Mark McCormack, founder of IMG who passed away in 2003, will now live on through the future stars of the sports marketing world.

A gift by the McCormack family, announced Wednesday, will ensure that McCormack's legacy will be lasting. Not only will the school's highly regarded sport management program be named after McCormack, but in conjunction with the school's library, students will have access to McCormack's incredible archive of writings, photos and memorabilia that fills approximately 10,000 boxes from his years as chief executive of the nation's largest sports management firm. The school plans to digitize the archive and develop a Web home to make it even more accessible to people across the world.

"Similar to most parts of the business world, we were looking for the best partner for this," said Todd McCormack, one of McCormack’s sons and senior corporate vice president at IMG. "When I got into the business, following in my father's footsteps, this obviously wasn't a discipline and now there are some 300 sports marketing programs out there."

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