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Tebow, The Ultimate Gator, Signs With … FRS?
CNBC.com | December 21, 2010 | 09:46 AM EST

It was believed Tim Tebow, quarterback legend from the University of Florida, where Gatorade was invented 45 years ago, would sign with the PepsiCo sports drink brand.

But the natural connection isn’t the drink that the now Denver Broncos quarterback, who will start for the second straight week this Sunday, will endorse.

Instead, Tebow’s drink of choice will be FRS Healthy Energy, the only drink on the market that uses Quercetin as its main ingredient. Quercetin is a naturally occurring antioxidant that was originally used to give energy to cancer patients.

“I use their products regularly and can honestly say that I believe FRS has helped me perform at my best on and off the field,” Tebow said, in a statement. “I look forward to sharing my FRS story with fans and spreading the word on this amazing brand.”

“People expected him to sign with Nike,” said Angel Gonzalez, who along with Tebow’s brother Robby handles the quarterback’s marketing deals for XV Enterprises. “His Jockey deal was a little bit different, but this deal will change the playing field.”

Gonzalez said that Pepsi’s Gatorade and Coca-Cola’s Powerade were also involved in the bidding.

Despite starting for the first time this past week, Tebow is still plenty marketable. He has led the league in jersey sales since the beginning of the season.

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