Every year, when I see the the Deloitte study of what Gen Y (avg. age 23) car buyers want or don't want, I'm always curious if my view is out of whack with those 15 or 20 years younger than me.
In the past, they've generally been in line.
Now comes this year's study .
Deloitte surveyed www.deloitte.com/view/en_US/us/index.htm more than a thousand car buyers and the findings and comments from Deloitte are quite a mix and even a little baffling.
Among the highlights:
Digging deeper into the survey are even more surprising results:
Top 3 Features When Choosing a Car - take a look at what's changed for this age group:
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