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Game Changer
CNBC.com | January 31, 2011 | 10:28 AM EST

It doesn't matter who wins the NFL Championship.

Sound like heresy? Though the final teams may have an impact on how much apparel and accessories people buy, the same economic players stand to benefit each year. Starting with the host city and trickling down to T-shirt vendors and party planners, these are the real winners of the game.

What’s more, how big the bump is, could be a good indicator of what’s to come for the economy in 2011.

This year, the National Retail Federation, NRF, estimates that $10.1 billion will be spent on the Super Bowl, that’s up from $8.87 billion in 2010, and almost double the $5.8 billion people spent last year on Halloween.

Adults over 18 will buy everything from food and beverages to new televisions, furniture, team paraphernalia, and decorations. The net average each person will spend is $59.33

“It’s like a little litmus test of what the year could look like. We’re seeing good signs at this point,” says Mike Gatti, executive director of the Retail Advertising and Marketing Association at the NRF.

It’s no wonder that cities compete for big sporting events.

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