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Can Google Survive the Internet?
CNBC.com | January 14, 2011 | 01:23 PM EST

I wrote an earlier post about OVERCONNECTED: The Promise and Threat of the Internet"by William Davidow in which he tells us how our "plugged-in" lives now face unpredicted challenges and dangers.

For his review of "OVERCONNECTED," John Shoven, Director of the Stanford Institute for Economic Policy Research said, "I don't think I have ever read a book with more 'ah hah' moments. The book is brilliant, original, sobering and fascinating."

Davidow offers another "ah hah" moment for Bullish readers in his essay, "Can Google Survive the Internet?"

Click on to the next page to read his Guest Author Blog.

Guest Author Blog: Can Google Survive the Internet? by William Davidow author of "OVERCONNECTED: The Promise and Threat of the Internet"

The question may seem ridiculous but the answer is not obvious.

First, I should state that I feel that Google is doing a fantastic job of offering inventive and creative new technologies to the market. Second, I should define what I mean by survive. I cannot imagine Google vanishing but I can easily envision their high profit business model getting broken and there invincible position substantially weakening.

The risk is they will become boring.

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