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Why I’m Flying Back From Dallas For The Super Bowl
CNBC.com | February 01, 2011 | 04:46 PM EST

If weather cooperates, I will be leaving tomorrow to cover the business of the Super Bowl live from Dallas. But Friday night, after I do my last on air appearance, I’m boarding a plane and flying home before the game.

What am I doing?

Well, after 10 straight Super Bowls attended in person, a changing media environment has me realizing that I can do my job better staying at home.

Why?

Because people expect me to comment on anything associated with the business of the game, from how certain star players capitalize based on a performance to what companies had the best commercials and watching the game in the press box or the bowels of the stadium just isn’t the best place for me to be anymore.

Given the immediate response my readers expect of me, I simply can’t leave it up to the network at the stadium or my proximity to the TV to affect how quickly I can respond or how fast I notice a particular thing that happens in the game.

The big payoff I always waited for used to be after the game when I got to ask the star an endorsement related question. But waiting for that one line, that every journalist standing there will hear and can use anyway, isn’t worth what I’m missing by not having a 55-inch TV in front of my face. It isn’t worth waiting for that line when my readers are more interested in what I’m writing during the game than after it.

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