Real-Time Quote
US News
Page 1 of 4 | Next Page
Show Entire Article

How Twitter Has Transformed Trading in Commodities
CNBC.com | March 08, 2011 | 08:38 AM EST

Passing through Giltner, Neb. early last August, farmer Mike Haley used his Twitter account to post a message, or tweet, about a particularly robust corn crop.

“If I was @zjhunn or @cornfedfarmer I would be smiling, best corn iv seen is their area!”

What may have seemed like a passing compliment turned into a $200,000 profit.

The harvest belonged to brothers Zach and Brandon Hunnicutt—known on Twitter as “zjhunn” and “cornfedfarmer” respectively—fifth-generation south central Nebraska farmers who raise corn, soybeans, and popcorn on their 3,500 acres they share with their father and neighbor.

To Zach Hunnicutt, Haley’s tweet was a revelation. “We knew by that point that we weren’t going to have as high yield as we hoped for,” he said in a recent interview. “We knew that if ours might be the best out there,” he added, “that gave us the confidence to maybe hold out a little bit—for prices to go higher.”

Page 1 of 4 | Next Page
Show Entire Article
Real-Time Quote
omniture pixel