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‘The Erotic Engine’ — How Porn Changes Everything
CNBC.com | June 21, 2011 | 11:51 AM EDT

GUEST AUTHOR BLOG: Four Of The Many Lessons Mainstream Media Can Learn From The Porn Industry by Patchen Barss, author of "THE EROTIC ENGINE How Pornography has Powered Mass Communication, from Gutenberg to Google."

In the early 1990s, when much of the world still viewed the Internet as a passing fad for anarchist geekazoids, pornographers were already raking in millions selling online content.

In 2000, about 70% of the $1.4 billion spent online went to porn.

Even today, a now-struggling pornography industry remains miles ahead of the many mainstream media who still can’t coax credit card numbers from their users.

How do they do it?

Adopt early: Pornographers earned their reputation as tech pioneers by getting in on the early days of many new media. They led the world to the VCR, cable television, bulletin board systems and the Internet. Each of these technologies faced initial resistance that was first overcome by early adopters seeking (and offering) sexual content. Pornography kept these technologies progressing until they were reliable, familiar and cheap enough to enter the mainstream.

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