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Half of TVs to Have Internet Connectivity by 2015
CNBC.com | July 05, 2011 | 03:50 PM EDT

About 47 percent of total flat-panel televisions shipped in four years will have Internet connectivity, as manufacturers bet on the expansion of Netflix and direct-to-consumer offerings from content producers like Time Warner’s HBO.

This figure, about 138 million units, is up from 25 percent of flat panels with WiFi capability shipped this year, according to a quarterly report by DisplaySearch, a unit of research firm NPD group. By the end of 2015, more than 500 million connected TVs will be shipped, according to DisplaySearch.

It may be no coincidence then that Netflix jumped to an all-time high on Tuesday, the same day as the release of this report. Investors also seemed to cheer the announcement from the leader in Internet streaming that it would be expanding into Latin America. The company had previous success with its first international move into Canada.

“The adoption of connected TV is not just taking place in developed regions,” said Paul Gray, DisplaySearch director of TV electronics research, in the report. “Emerging markets often have good broadband services, and there is a thirst from consumers to get the best content available.”

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