Nothing's more valuable to a marketer than when consumers are just dying to watch and share their commercial. Having a commercial go viral is rare, and when it happens it's marketing gold.
The good news for advertisers is that audiences chose to watch online ads 600 million times in the second quarter, that's up 15 percent from a year ago, according to a new report from Visible Measures on "choice-based video performance" issued today.
The big winner of the second quarter was T-Mobile—with the most watched campaign of Q2 2011 and the most popular brand, in terms of online video ads. T-Mobile's "Royal Wedding" ad was viewed 26.2 million times, with 3 million views in the first two days alone.
Did consumers realize they were watching a T-Mobile ad? The video isn't about T-Mobile, but the phone company is in the title of the video and comes up at the end with the tagline "One's life is for sharing."
Considering the massive exposure and super low cost for T-Mobile, even if only some viewers registered the brand, it was still a massive hit. Thanks to a number of other popular campaigns, including "Angry Birds" launched in early June, T-Mobile was the most popular brand last quarter with a total of 39.2 million views.Page 1 of 3 | Next Page