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Microsoft Bets On Gigwalk App
CNBC.com | July 19, 2011 | 07:32 AM EDT

Tech giant Microsoft Tuesday became the first major company to endorse “crowd commerce,” a fast-growing form of eCommerce that is gaining traction in some of Silicon Valley’s highest circles.

Simply put, the goal of crowd commerce is to connect an army of mobile smart phone users with individuals or businesses that need things from those users, and are willing to pay for them.

Microsoft will be using this ‘crowd’ to seek out tens of thousands of photos of businesses around the country as part of a massive project to improve photographic content on its search engine Bing.com .

“We’ll be making the most of this great imagery on Bing this fall and winter, and we hope that it will become another strong feature to help attract customers,” a Microsoft spokesperson told CNBC through email.

Microsoft has placed that enormous challenge on the shoulders of Gigwalk, a Mountain View, California startup that launched just nine weeks ago, but has already gained enormous interest from the Apple iPhone community with its flagship Gigwalk application .

The Gigwalk app matches iPhone users (looking to make a few extra dollars) with companies that need a specific location-based task done, and are willing to shell out the cash for it.

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