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Will the Real Hot Holiday Toy Please Stand Up?
CNBC.com | September 29, 2011 | 07:52 AM EDT

Just how many soft, squishy things can one kid own? Toy makers are hoping the answer is a whole lot of them.

Last week, the retailers took a crack at picking the hot toys for the upcoming Christmas holiday season , and this week, it’s the publications that write and review toys that are taking a crack at it. But ultimately, the only lists that matter are the ones children write with their wishes.

Still, those industry lists offer a good guide for the toys that will be sought after this holiday season. They often feature the items that will be promoted heavily by the toy manufacturers, and they certainly provide a glimpse of the big trends.

Toy Insider released its Hot 20 list on Monday, which lays out the hottest items from its larger toy guide that runs in the Nov. 17 issue of Woman’s Day magazine. Time to Play released its favorites at a media event in New York on Tuesday.

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