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Make IT Part of Your Business Strategy
CNBC.com | October 10, 2011 | 02:22 PM EDT

Information technology is, of course, an integral part of running a business. Too often, however, it’s not an integral part of a company’s strategic goals.

“Organizations probably don’t think of their IT environment as a business enabler or as business empowerment,” says Elizabeth Roche, strategist, worldwide portfolio management, at HPTechnology Consulting. “They’re not looking at the business value of IT services.”

Increasingly, that business value comes from the information portion of IT. Experts say companies that don’t make IT a part of their overall strategy are missing an opportunity to grow their business, expand into new markets, and operate more efficiently.

New Markets, New Business Models

You don’t have to work hard to find examples of businesses that failed to capitalize on IT as a means of business growth. The music industry was notoriously slow to embrace technology as part of its business model. The entertainment, media and book publishing industries have similarly been caught flatfooted.

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