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What to Expect from Google's Music Store Launch Wednesday
CNBC.com | November 14, 2011 | 03:59 PM EST

On Wednesday afternoon Google will finally launch its long-awaited music store at an event in Los Angeles.

The company's kept the event under wraps, but dropped some pretty heavy-handed hints.

The invite is titled "These Go to Eleven" and was e-mailed by Spinal Tap character 'Nigel Tufnel.'

Google may not be talking, but my sources are.

They tell me that Google will launch with two of the four major music labels on board -- Universal Music and EMI.

But Google still hasn't landed deals with the other two -- Warner Music and Sony Music -- and is now rushing to wrap up negotiations in the next 48 hours.

The music store will be an MP3 store like Apple's or Amazon's -- and will work with Google's Music Beta service, which connects your library to the cloud, so if you buy a song from Google, you'll be able to access it anywhere.

Google's store has a unique twist: customers will be able to share songs they've purchased with friends, using Google +.

Those friends can listen to a song a few times before they must buy it themselves. If this works, same instinct to share music which grew piracy, will now drive sales of tracks and push the adoption of Google +.

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