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Wine Retailer Hopes for A Mobile Merry Christmas
CNBC.com | November 30, 2011 | 02:29 PM EST

Retailers of every shape and size are hoping to cash in during this always-important holiday season. Among those hoping to end the year with a bang is the nation’s largest online wine distributor, for whom the holiday season is always crucial period.

“December typically makes up 30 percent of our total yearly sales,” said Wine.com CEO Rich Bergsund.

For the company, which saw revenue grow more than 25 percent in 2010 and a record 2 million bottles ship in the last 12 months, business is booming. But Bergsund says it could be better.

“In the last year we weren’t fully converting all our sales opportunities,” he says.

Bergsund realized they were leaving money on the table, or more accurately, on the mobile device .

“IPhones are 7 percent of our traffic and less than 1 percent of our revenue,” says Bergsund. “We knew consumers were going to the site looking for something, but not buying. The conversion rate just wasn’t there.”

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