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Cyber Monday May Set Record as US Goes on Buying Binge
CNBC.com | November 28, 2011 | 03:35 PM EST

Take door-buster specials, add early opening hours, and mix in a good measure of pent-up demand and you have a recipe for a strong start to the holiday shopping season .

And retailers liked it so much, expect to see a version of it — albeit smaller — today, as a record number of shoppers are expected to go online to snag Cyber Monday deals, which at some retailers, began Sunday night.

Black Friday sales are estimated to have risen 6.6 percent from the same time last year, according to ShopperTrak, a Chicago-based company that tracks mall traffic. That estimated $11.4 billion in retail purchases represents the biggest dollar amount ever spent on that day.

The National Retail Federation estimates 226 million shoppers visited stores and websites over the Black Friday weekend, up from 212 million last year.

The survey, which interviewed more than 3,800 adults, reports that the average holiday shoppers spent $398.62 over the Thanksgiving weekend, up from $365.34 last year. Conducted by BIGResearch, the study also found that online spending was significant, with shoppers shelling out an average of $150.53 on the web, or 37.8 percent of their total weekend outlay.

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