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RGIII's Super Socks Prove Super Elusive
CNBC.com | December 13, 2011 | 10:48 AM EST

Robert Griffin III set the Twitter world on fire Saturday night when he raised his pant leg to reveal a heroic choice in hosiery before he went on to win the Heisman Trophy. The big reveal resulted in Twitter timelines filled with screencaps of his Superman Cape socks and sent many scrambling to buy the item online.

Unfortunately, the socks were as elusive as RG3 is on the gridiron. Superman Knee High Cape Sock shoppers were greeted by bold letters that read “currently unavailable” or “item is out of stock” when they found potential online retailers following a Google search.

The company behind the socks is Irving, Texas-based Bioworld Merchandising Inc., which started by designing and distributing licensed headwear in 1999 from popular beer brands to cartoon characters to comic book heroes.

The inventory issue is related to the item being a “test flight” this past summer and demand grossly exceeding supply. The initial stock lasted less than six weeks.

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