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White House Uses Twitter to Push Payroll-Tax Cut
CNBC.com | December 21, 2011 | 04:32 PM EST

That #40dollars hashtag you saw trending on Twitter Wednesday afternoon was not some last minute Christmas shopping advertisement.

It was a White House effort to remind people exactly how much money a typical family making $50,000 per year saves in each two-week paycheck as a result of the payroll tax cutthat the White House would like to extend next year.

The White House and Congressional Republicans have been locked in a bitter fight this week about whether or not to extend the tax cutfor two months or a full year.

So White House officials took to the Internet to ask people to tweet about what they could buy with an extra $40. The responses were overwhelming, with 2,000 tweets per hour surging in at one point, the White House said, with more than 20,000 responses coming from all 50 states coming into the White House website.

The White House’s big internet bullhorn of 2.6 million twitter followers helped make #40dollars a trending topic nationwide and worldwide, alongside such non-political topics as “Friend Zone” and #Fenway100.”

In a blog post Wednesday, White House staffer Megan Slack wrote, “Based on the latest report from Hashtracking.com, those tweets have generated 7,425,833 impressions, reaching an audience of 7,288,208 followers within the past 24 hours.”

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