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Dunkin' Donuts Plans Big Expansion, Incentives for Franchisees
The Huffington Post | January 09, 2012 | 11:19 AM EST

Dunkin' Donuts has kicked off 2012 with big plans for an aggressive expansion — and that includes a range of new opportunities and incentives for potential franchisees.

The quick-service coffee and doughnut chain seeks to double its U.S. locations over the next 20 years, providing exponentially more opportunities for franchisees, job seekers and doughnut consumers alike. Currently, the company has about 9,500 locations, 7,000 of which are in the U.S. and predominantly franchisee-operated.

Why the big push now? "The opportunity is there," said Grant Benson, vice president of franchise and market planning for Dunkin' Brands, the Canton, Mass.-based parent company of Dunkin' Donuts, noting that the first part of the expansion plan will be in the Southeast and Midwest states, as well as in other regions where the company is already seeing strong growth opportunities, including western Pennsylvania, Texas, Denver, Nebraska and Mississippi. "We will ramp up growth," he said. "There's an embracing of our opportunities by existing franchisees looking to grow and add to their networks and by new franchisees seeking business opportunities." According to Benson, the company's key criteria for potential franchisees includes previous business experience, primarily restaurant and/or quick-service restaurant experience, and background in building teams and managing P&Ls.

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