In case you haven't noticed, four platform-based companies have fundamentally altered the business landscape, and the rest of us would be wise to adapt.
Amazon, Apple, Google and Facebook, aka the Gang of Four, thrive in a state of constant motion. They invite third parties to participate in their business in unconventional and collaborative ways. They harness the potential of emerging technologies. They change the way people behave and think. They welcome risk, experimentation and change.
No matter what your business does and how big it is, you can learn to be more like these four companies. Based on their business models, here are six lessons you can learn and apply.
Keep reinventing yourself.
In the Age of the Platform, companies that constantly reinvent themselves lead the pack. Keep adding planks to your platform. Start a newsletter. Become an expert at an online industry forum. Add new services or features to your suite of offerings. Find an underserved market niche and modify your product/services to fill their need. Write a white paper. Team up with a complementary business and share customers. Revamp your website. Whatever you do, don't stand still. The moving target survives.
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