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Homeowners Cash In on Games
CNBC.com | February 03, 2012 | 07:14 AM EST

London is home to some of the world's most opulent hotels, but with five-star rooms in short supply during the Olympic Games this summer, wealthy visitors are increasingly turning to private homes to meet their accommodation needs.

Opting for home stays rather than paying for a hotel has for some time been a popular option among budget travelers looking for cheap stays in expensive locations, but scarcity of accommodation during the London Olympics means many wealthy visitors to the city are turning to a variety of agencies specializing in high-end rentals.

An estimated 500,000 extra visitors will travel to London for the Olympic Games this year, and with the majority of city's top hotels fully booked or charging extortionate rates for their very best rooms, renting a beautiful home in one of London's most desirable districts can prove to be the more economical option.

Onefinestay.com bills itself as an “unhotel,” offering deluxe vacation properties with the luxury touches that guests would expect from a top hotel.

Guests are greeted on arrival, bellhops on scooters are available 24/7, and maid service, wifi and the use of an iPhone full of local listings come as standard.

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