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A Notable Peg on the Timeline: Facebook’s IPO
CNBC.com | February 03, 2012 | 05:25 PM EST

From: James Cramer To: Nicole Urken Sent: Thursday, February 02, 2012 9:09 PMSubject: FB

I want to keep Facebook front and center. This is the real deal

From: Nicole Urken To: James Cramer Sent: Thursday, February 02, 2012 10:02 PMSubject: Re: FB

Copy. We will hold our retail piece for next week (& look for pull-back there)

With Wednesday’s filing of Facebook’s IPO prospectus (form S-1), Wall Street couldn’t have moved more briskly than it did to attempt to tailor the social media behemoth to traditional financial metrics—aiming to measure revenue growth, profitability, valuation multiples, and beyond.

And, no doubt, there are certainly many compelling reasons to parcel the statistics into a digestible format—after all, the figures are staggering: 845 million monthly active users, 483 daily active users, 2.7 billion likes & comments per day, 250 million photos uploaded per day, 100 billion friendships. Plus, understanding the future growth and profitability (read: “monetization-of-users”) potential is key to understanding the future trajectory of the stock.

But right now the only metric that matters is: “Willing-buyer-meeting-seller.” And there are throngs of willing buyers.

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