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Super Bowl XLVI: It's All About the Second Screen
CNBC.com | February 03, 2012 | 04:23 PM EST

While the Patriots and the Giants battle it out, the two screens that battle for consumers attention—your smartphone and TV—are teaming up.

About 60% of mobile users plan to use, or look at their phones during the Super Bowl , according to Harris Interactive.

Add in the people who will watch the game with a tablet or laptop, and it’s a multi-platform advertising bonanza.

For the first time NBC is streaming the actual game—with different ads than you’ll find on TV. Will that cannibalize viewers? NBC (*) insists that it won’t, citing the fact that they’ve been live streaming Sunday Night football games. They say that the live stream targets big fans who want to see additional angles and information on players.

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