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Could Eli Manning Be A Better Endorser Than Tom Brady?
CNBC.com | February 03, 2012 | 03:46 PM EST

On and off the field, New England Patriots quarterback Tom Brady has all the markings of a perfect endorser. He's a winner, he's got the crossover good looks and plenty of confidence.

Eli Manning? Winner, sure.

But beyond that the younger Manning doesn't exactly compete with Brady for national attention in the advertising world.

Yet data from one national pollster reflects that Manning, who has deals with Reebok, Toyota , Oreo & Citizen Watch, should be getting more attention.

A pre-Super Bowl survey from the Davie-Brown Index shows that people find Manning to be more appealing, aspirational, influential and trustworthy than Tom Brady, who has deals with Under Armour , Stetson, UGG & Smartwater. Brady only prevailed one category — awareness (81.1% of the US knows him compared to 79.6% for Manning). That's easy to imagine not only because of his football success but because he's married to supermodel Gisele Bundchen.

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