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Tamminen: The United States of India
| February 09, 2012 | 02:02 PM EST

After numerous trips to India and discussions with the leaders of many businesses (large and small), two things are clear. There is already a US-sized market here and it's very green .

India's population of about 1.2 billion includes roughly the same number of people in various socio-economic levels as the U.S. The obvious difference is that India also has another 800 million people living in various stages of urban or rural poverty. A less apparent difference is that 65 percent of India's population is under the age of 35. And because Indians have always had to do more with less, they are among the world's most innovative people for maximizing efficient use of things like energy, food, building materials, and water. In other words, there's a U.S.-equivalent market of consumers who are focused on all things green and who have a lifetime of purchasing power ahead of them.

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