Whitney Houston may be gone , but she certainly isn’t forgotten. In fact, people are thinking about—and buying—her music now more than ever.
‘I Will Always Love You,’ is the #1 song atop the iTunes charts. Her albums took half of the top 20 spots on Amazon . ON iTunes 42 of her songs are in the top 200. And Billboard says her ‘Greatest Hits’ album could sell over 50,000 copies just in the day and a half following her death, which would put it into Billboard’s top 20, if not the top 10.
This phenomenon is hardly unique to Houston: The industry has a morbid name for it called a ‘death bounce.’ We saw a similar phenomenon after Amy Winehouse died last year: Her 2006 album became number one on the iTunes charts. And Michael Jackson’s music saw a huge surge in sales after his death. In the US alone his ‘Thriller’ album sold a million copies, and in the six months following his death his albums sold 8 million copies in the US and close to 30 million worldwide. All in, the Jackson Estate made $279 million in the 12 months after his death.Page 1 of 2 | Next Page