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Blue Ivy Gets Trademarked by Beyonce and Jay-Z
The Huffington Post | February 10, 2012 | 01:24 PM EST

About a month after the world started buzzing about the baby name Blue Ivy, parents Jay-Z and Beyonce are applying to get the moniker trademarked. An approved trademark could give them the rights to transform Blue Ivy from tiny baby into billion-dollar brand.

While Boston event planner Veronica Alexandra had already named her business Blue Ivy before the baby was born, two other individuals recently submitted applications to trademark the name after the highly publicized birth, possibly leading the celebrity couple to hasten their own application. On Jan. 11, fashion designer Joseph Mbeh attempted to trademark "Blue Ivy Carter NYC" and later said in a statement that his intention was to pitch a line of products to Jay-Z and Beyonce, while on Jan. 20, a second applicant tried to trademark "Blue Ivy Carter Glory," reportedly for a line of fragrances. The Trademark Office denied both applications.

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