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Girl Scouts: Year Round Sales By Bakers Don’t Affect Sales
CNBC.com | February 23, 2012 | 04:26 PM EST

For the past 35 years, Little Brownie Bakers has been making Girl Scout Cookies. But there’s a story behind this story.

Little Brownie Bakers is a division of Keebler, which is owned by Kellogg . And over the last couple years, supermarket versions of the Girl Scout Cookies have hit stores, selling on a year-round basis.

The brand? Keebler.

It turns out that Thin Mints are made in the same factory as Keebler Grasshopper cookies. Tagalongs are made in the same factory as Keebler Peanut Butter-Filled cookies and Samoas are made in the same factory as Keebler Coconut Dreams.

One might think that Kellogg is cannibalizing sales of Girl Scout Cookies by producing look- and “tastealikes” year round, but Amanda Hamaker, manager of product sales for the Girl Scouts says that’s not the case.

“We’ve had the conversation about the cookies being made in the same factory,” Hamaker said. “But we haven’t seen a decline in Girl Scout Cookies because of what they’re doing.”

Hamaker said Girl Scout Cookies grossed $760 million last year, or 207 million packages of cookies, which was a four percent increase from the year before. The Girl Scouts receive as much as 20 percent of that money.

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