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Well-Off, Educated and Tech Savvy: The New Couponer
CNBC.com | February 28, 2012 | 12:45 PM EST

Constance Atkinson, a 20-year veteran of couponing, estimates that she saves more than $1,000 per year by scouring the newspaper for deals.

Atkinson, a Brooklyn resident, and other bargain-seeking consumers fueled a 63-percent surge in coupon redemption last year, according to new data from Coupons.org .

But the changing face of the coupon user may surprise you.

Households with incomes of $100,000 or more are twice as likely to coupon as those who earn less than $35,000. College-degree holders are also twice as likely to use coupons as those who did not graduate from high school.

Atkinson, who made a beeline for the CVS coupon dispenser during a recent trip to the drugstore in New York City, has grown so accustomed to using coupons that she has a hard time imagining paying retail at Macy's , a department store that she frequents.

“It would be very difficult for me to do that unless I had to buy a gift,” she said. “I would say nine out of 10 times, I would have a coupon.”

Although coupon redemption is increasing, distribution by marketers is not. After two years of increased distribution, marketers of consumer packaged goods reduced coupon distribution by 7.5 percent last year, according to a report about the industry by Inmar .

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