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Naked Groceries: Startup Creates Zero-Waste Store
CNBC.com | February 28, 2012 | 03:53 PM EST

A package-free, zero-waste grocery store where customers bring their own, reusable containers to fill with local and organic goods? It sounds like a dream for environmentalists, but it’s a real-life business venture for brothers and co-founders Christian and Joseph Lane.

Their store, in.gredients , based in Austin, Texas, comes by its commitment to local food and sustainable practices naturally – Austin is the birthplace of Whole Foods .

But in.gredients is taking the concept further; by giving customers the option to bring in their own containers, or buy them in the store, encouraging a package-free, zero-waste mentality for grocery shoppers. The startup was funded in part by a crowdfunding campaign on IndieGoGo, online fundraising campaign , which helped raise more than $15,000.

The Lane brothers are no strangers to the realities of starting a business — they currently run a technology consulting firm — but the move into a retail venture offers new challenges as well as a chance to address environmental concerns. We spoke with Christian Lane, one of the co-founders, about how in.gredients got its start, and its scheduled opening later this spring.

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