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Salzman: What Facebook Timeline Means for Brands
CNBC.com | February 29, 2012 | 04:36 PM EST

It seems fitting that the story broke on Leap Day of Facebook launching its Timeline pages for brands and businesses—since I see the offering as a giant leap forward for how brands can embody their Facebook profiles and interact with their fans on this hugely important social media platform.

Yes, Twitter can be (and often is) vital to brands, and it seems there’s always a new platform on the block that takes center stage for a time (Pinterest, with due respect, I’m talking to you), but Facebook still serves (or should) as a baseline for most brands’ social media activities, with its amazing global reach and the deep level of engagement it inspires.

It’s no accident that major launches that have been touted as potential Facebook killers have mostly fizzled.

So, I was excited to see Facebook continue to innovate in such a major way.

When Timeline was launched for individual pages, I was a fan—even at a basic level, as a very visual person Timeline pages appeal to me.

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