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Despite Apology, Advertisers Abandoning Limbaugh
The Associated Press | March 05, 2012 | 05:10 PM EST

AOL,and Allstate are the latest advertisers in a group of ten to abandon radio host Rush Limbaugh's three-hour show after he called a Georgetown law student and women's health advocate a "slut." The companies are pulling ad spots even after Limbaugh apologized.

"I should not have used the language I did, and it was wrong," a rarely contrite Limbaugh told listeners.

Ten companies have now stopped advertising on Limbaugh's program on Clear Channel's Premiere Radio Networks. The parent company is supporting Limbaugh, whose on-air contract with Premiere runs through 2016.

AOL said Monday that Limbaugh's messages "are not in line with our values." Allstate also discontinued advertising on Monday, telling CNBC that prior to the controversy, "an error had been made and advertising time had mistakenly been purchased for the show."

ProFlowers, mortgage lender Quicken Loans, mattress retailers Sleep Train and Sleep Number, software maker Citrix Systems , online data backup service provider Carbonite , Tax Resolution Services and the online legal document services company LegalZoom also left Limbaugh's roster of advertisers.

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