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Live Blog: Apple Releases New iPad | March 07, 2012 | 02:26 PM EST

Editor's Note: Apple CEO Tim Cook announced the new iPad today. This is a live blog of the coverage. To read in chronological order, read from the bottom up.

2:25 P.M. : Tim Cook is back. He plays an ad that highlights the display. He thanks Apple employees, calling them "The most innovative on earth."

"Across the year, you're going to see a lot more of this kind of innovation. We are just getting started," Cook says.

The conference ends.

2:20 P.M. : Apple will keep the iPad 2, priced at $399.

2:18 P.M. : Also, a digital approach to scrapbooking, called Journals. They can be published to iCloud and shared with others through a standard browser. This is $4.99, available today.

Schiller is back. "Don't let anyone ever tell you that you can't create on an iPad," he says.

First line in the video: "We believe technology is at its very best when it's invisible."

(I'm beginning to think they're trying to reset the naming here, that they're just calling it "iPad" the way the iMac is just the iMac.)

2:11 P.M. : Now a demo. This is full photo editing, like on iPhoto for Mac. The iPad can show images up to 19 megapixels with the retina display.

A built-in feature will autocorrect the image, or adjust the horizon line.

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