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CEO Blog: Culture is a Company’s Holy Grail
CNBC.com | March 15, 2012 | 12:06 PM EDT

In 2008, Harvard University handpicked Coty to be the focus of a case study entitled “Bernd Beetz: Creating the New Coty.” Published in the Harvard Business Journal, the feature examined Coty’s success as the largest fragrance company in the world and a leader in the beauty industry, as well as our unique “Faster. Further. Freer.” corporate culture; instilled soon after my arrival as CEO.

When I asked the study’s author?Professor Geoffrey Jones, a true academic expert on beauty?why he chose to highlight Coty, he said, “Look, I’ve analyzed the beauty industry for the last five years, and you’re very abnormal. I had to look at you because you are the only company that acquired brands that didn’t work elsewhere and made them work using the same team. That’s absolutely unique.”

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