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More Woes for Goldman's CEO Lloyd Blankfein: A Same-Sex Marriage Spat
CNBC.com | March 16, 2012 | 02:02 PM EDT

Been quite a week for Lloyd Blankfein.

"When the history books are written about Goldman Sachs," wrote Greg Smithin his very public resignation, "they may reflect that the current chief executive officer, Lloyd C. Blankfein, and the president, Gary D. Cohn, lost hold of the firm’s culture on their watch."

Factions on Wall Street and Main Street are split over whether Smith is correct.

But Blankfein and Goldman are creating another split—between groups supporting gay marriage.

Yes, you read that correctly. Lloyd Blankfein, husband and father of three, has ended up in a gay rights power struggle.

Last month, the Human Rights Campaign named Blankfein its first national corporate spokesman for same sex marriage and gave Goldman Sachs an award.

HRC says the CEO has long been a supporter of "marriage equality," and it figured such an "unexpected" choice would help its cause.

Blankfein then made a public service announcement which says, "America's corporations learned long ago that equality is just good business and is the right thing to do." He asked people to join "a majority of Americans who support marriage equality."

Blankfein probably expected to get some heat. He did, but from an unexpected quarter—not high net worth clients who don't support gay marriage, but non-clients who do.

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