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Faberge's 'Big Egg Hunt' May Benefit UK Retail Sales
CNBC.com | March 19, 2012 | 11:24 AM EDT

If you have been to London lately, you would have to be living under a rock (or an egg) not to take notice of 200 eggs — each about 2 1/2 feet tall and designed by a different artist — scattered around the city.

No, this is not a sci-fi movie, and as far as I know the Brits are not being invaded by the pod people. (Although some of the eggs have gone missing — they were stolen, not hatched.)

The Big Egg Hunt is sponsored by Faberge and will most likely break the Guinness World Record for the largest Easter Egg Hunt in the world. The goal is to raise £1 million for each of two charities: Action for Children and The Elephant Family , which supports Asian elephants whose numbers have dwindled 90 percent in the last century.

I have not seen so much excitement in the city since Kate and Wills tied the knot. And that excitement is translating into incremental dollars at retailers’ cash registers. While expecting the magnitude of the “Kate and Wills” retail effect is unrealistic, there is clearly a traffic boost in all the right locations.

In Mayfair, a neighborhood synonomous with luxury, there are 47 eggs to be found mixed among well-known brands such as Tiffany , Mulberry, Coach , Louis Vuitton, Hermes, Faberge, DVF, and Selfridge’s.

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