Ready for a juice bar on every corner? They'll be at your local Starbucks store.
CEO Howard Schulz told CNBC Wednesday that while coffee is still Starbucks' core product, juice is the next big thing.
"We can romance and merchandize the beverage as we did the coffee," the CEO said. "Customers want to eat healthier but are having a harder time getting the information they need. We will create a national retail brand around juice and wellness. Juice will be the hero."
The company opened its first Evolution juice bar in Bellevue, Wash., on Monday.
"Over the last few years we’ve done a lot of work in studying the health and wellness category, which is a massive market. We believe we have the opportunity to create a national brand in Evolution," he said.
The juices will also be sold in Starbucks stores and in grocery stores, just as the company already sells its instant Via coffees.
Besides recently introducing its own single-cup brewers, called Verismo, Starbucks said it would also make single-serve packs for Green Mountain Coffee Roasters's Keurig single-cup brewers. Schultz said there's room for both.
Page 1 of 2 | Next Page