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Pinterest's Growth Comes Back to Earth
CNBC.com | March 29, 2012 | 10:57 AM EDT

Pinterest hit ten million monthly unique visitors faster than any other website, drawing comparisons to Facebook. But now growth of the service for sharing images from across the web in "virtual scrapbooks" is coming back to earth.

Data through March 18th which Comscore shared exclusively with CNBC reveal that the company's growth has started to slow this month.

The technical details: a four week moving average of Pinterest's unique users showed that growth slowed from an 85% rate between mid-January and mid-February, to an 18% rate between mid February and mid-March. Based on the latest data Comscore projects that Pinterest will grow its total unique users in March to just over 20 million, just a roughly 12 percent month-over month increase, after posting a 50 percent increase in February.

Yes, the company continues to grow by double digits, but the rate of growth is coming back to earth. ComScore's VP of Industry Analysis drew the comparison to Twitter, pointing out that after Twitter catapulted from 4 million to 20 million uniques over just a three month period, it was stuck at 20 million for quite some time, because those new users habits hadn't solidified yet.

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