When Burger King Holdings set about to fix its ailing empire, the fast-food giant started by scrutinizing everything on the menu — even the mayonnaise.
A group of Burger King executives and franchisees last year sat through a lengthy presentation complete with charts and graphs on how oils and eggs affect the quality of the spread. A blind taste test of 30 varieties followed. The verdict: They liked the one Burger King was already using.
"That was actually a pretty hard day," recalls John Koch, Burger King's executive chef.
It wasn't the only one. Over the past year, Burger King evaluated all of its ingredients from the bacon to the cheese slices it serves on its chargrilled burgers as part of a year-long quest to reverse years of slumping sales of its Whoppers and fries. The result: On Monday, it plans to launch a lineup of smoothies, frappe coffees, chicken strips, and snack wraps. The 10 new items mark Burger King's biggest menu expansion since the chain opened its doors in 1954.Page 1 of 8 | Next Page