With a stiff and chilly breeze coming off the ocean, state lawmakers, customers, employees and management raised a morning toast to Atlantic City's first new casino to open in 12 years.
A lot rests on the Revel, a 47 story property with a mirrored facade reflecting the sand, sea and sky right at its doorstep. New Jersey lawmakers are hoping the 20 acre resort casino will attract the new clients and added gambling revenue Atlantic City so desperately needs.
"We want it to be a family destination," New Jersey's Lieutenant Governor Kim Guardagno told CNBC "We want it to be a destination that tourists come to. We want them to see that there's 127 miles of beach in New Jersey and most of them are right here in Atlantic City."
Beyond its water views and the huge wraparound decks patrons can wander between games, Revel is completely smoke free. Its has also eschewed the traditional gambling environment of dark rooms and neon lights placing some of its 150 gaming tables near windows so patrons can enjoy the property's water views.
And it is not just the gaming experience Revel is looking to makeover, it wants to change the Atlantic City experience. Its two nightclubs, 14 restaurants 32,000 square foot spa, beach-based workouts and a 5,000 seat amphitheater called Ovation Hall were all designed to give the city's typical day trippers a reason to extend their stayPage 1 of 4 | Next Page