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Twitter Heads to Motown to Be Closer to Automakers
CNBC.com | April 04, 2012 | 04:28 PM EDT

Twitter, looking for better proximity to car companies with hefty ad budgets, said Wednesday it will open an office in Detroit just as the city's elected leaders scramble to avoid bankruptcy or a state takeover.

The San Francisco social media firm has located an office in the Motor City following a notable financial recovery by General Motors , Ford Motor and Chrysler from years of painful restructuring and depressed auto sales. Google made a big splash in Detroit a couple years ago when it opened offices in a nearby suburb.

Robert Weeks, a spokesman for Twitter, said the company will have a "handful" of employees in Detroit, and their efforts will be aimed at working with automotive brands and advertising agencies. He said the company is "happy to play a role in downtown Detroit's digital renaissance."

Twitter also has Midwest offices in Chicago and Cincinnati.

The expansion comes at a period when Twitter, founded in 2006, has aggressively sought to boost revenue by selling "promoted Tweets" after years of largely ignoring advertisers.

Promoted tweets are advertisements that are inserted in a user's stream of messages on Twitter - analogous to a Web page that features pop-up ads.

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