If Buick can be among the hottest brands in China, why can’t Cadillac do the same?
That’s a question General Motors is asking. CEO Dan Akerson spelled out the automaker’s ambitious plans for Cadillac on the company’s first-quarter earnings call.
In 2011, Cadillac sales in China rose 73 percent to about 30,000.
“That's good, but it’s only 30,000,” Akerson said. “And we’re importing a fair number of those, exporting into China. But if Cadillac starts to build there, we’ll have better margins than we do today.
He added: “We'd like to be in the 150,000 to 180,000 range within the next three to five years. We’re serious about this, and we think we’ll have the right products for that market, as well.”
Akerson noted that “half of all the luxury purchases in the world, in all categories, not just cars, are predicted to occur in China by the end of the decade.” GM will introduce a new Cadillac in China each year through 2016, including the ATS later this year, he said.Page 1 of 3 | Next Page