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AP-CNBC Facebook IPO Poll — Complete Results & Analysis
CNBC.com | May 15, 2012 | 12:05 AM EDT

The AP-CNBC poll was conducted May 3–7, 2012 and reflects the views of 1,004 people surveyed by telephone. The poll has a margin of error factor of plus or minus 3.9 percent. Here are the results:

1. Gauging the High Fliers of Tech

A majority, 51 percent, of Americans have a favorable impression of Facebook, while 23 percent have an unfavorable impression.

  • Facebook lags behind perceptions of tech giants like Google (71 percent favorable), Apple (71 percent favorable), and Microsoft (71 percent favorable).
  • Twitter is the least favored; the micro-blogging service scored only 27 percent, behind Facebook’s 51 percent.
  • There are sharp differences in views of Facebook by age. Just 28 percent of senior citizens have a favorable impression of Facebook, compared with 71 percent of those under age 35.
  • Active investors, meaning those who have made changes to their portfolios in the last month, hold more favorable views of Facebook than other investors; 61 percent are favorable versus 53 percent unfavorable.
  • Facebook users like the company a lot better than non-users. (72 percent of users have a favorable impression, versus 25 percent among non-users.)
  • 2. Rating the CEO in the Hoodie

    Fifty percent of Americans are neutral, don’t know how they feel, or have simply never heard of Facebook’s founder and CEO.

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