As in other e-pursuits, from reading the news to playing Angry Birds, apps have become the primary conduit of sales. Another study, by the St. Louis digital marketing firm Moosylvania , showed that more than 20 percent of smartphone owners had downloaded at least 30 apps—more than half of them for free. “The number of free apps on people’s phones is an indicator that downloading them gets easier and more familiar every day,” says Moosylvania’s founder and CEO Norty Cohen.
The challenge is to reinterpret digital commerce for the luxury customer. The high-end home-appliance manufacturer Jenn-Air has developed an app for the iPhone that lets consumers upload photos of their kitchens and replace their stoves and refrigerators with images of Jenn-Air products. Sotheby's International Realty's free app shows nearby restaurants, wineries, and other amenities with each property listing. "It's about tying into the consumer's lifestyle," says Cohen.Page 3 of 4 | Prev Page | Next Page