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Boeing Deal Shows Need for Fuel-Efficient Planes
CNBC.com | July 09, 2012 | 03:07 PM EDT

"This is replacing older technology and that tends to lead people to conclusions that it is moving faster than the economy, but the fact is people buy them and it pays back very quickly," he said.

Airbus CEO, Fabrice Bregier, says Airbus will not only be able to increase production, but will do it while also growing profit margins: "If we do a decent job, yes, we will gradually increase the profitability because it is in our backlog and we have 4,500 aircraft in the backlog"

It's a tall order. Historically, airplane makers have struggled to even keep the same level of profitability when they've increased production.

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