
"The vast majority of stuff that people do with their computers today is content consumption, not creation," says Selburn. "And for content consumption, the advantages a tablet has — in terms of usability and cost — probably keep it the superior option."
As for tablets , they will continue to evolve, say analysts — perhaps finally stepping out of the shadow of Apple. In fact, it appears that Amazon has led the way on that front, creating a device that doesn't try to replicate the iPad, but offers a different set of features for a different audience.
"What needs to happen is these products need to find a niche or differentiate themselves," says Arnold. "It's hard to put out a product that's kind of like the Apple ecosystem, but lacks the apps and costs the same amount."
Apps seem to be driving the most innovation these days — so much so that this year's CES has vastly expanded the amount of floor space dedicated to them. Once confined to a 4,000-foot section, the iLounge Pavilion now covers 75,000 square feet. The area was originally set to be 50,000 square feet this year, but was expanded because of demand.
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