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“For much of the past decade, they’re all you’ve really gotten,” says T. Rowe Price portfolio manager Huber.

In fact, Morningstarconcluded that even in the last 20 years through 2010—a period of relatively low dividends—they accounted for 27 percent of the market’s gains.

“With two bear markets in the past 11 years, people who’ve owned dividend stocks are way ahead of the game,” says Taylor of North Star Investment Advisors.

When tech investing swept the country in the mid-1990s, dividend investing was bypassed as investors focused instead on stocks’ potential for price gains. We know what happened with the tech bubble, and now companies such as Microsoft, Intel and even Ciscoare paying dividends.

Tech companies are the poster boys these days for finally deciding to pay a dividend,” says T. Rowe Price's Huber. “They’ve come to realize they aren’t the growth company they once were, that it makes sense to start paying out. It reflects a management team focused on the shareholder, which is a pretty important indication for us.”

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