The one she did want was actually something she had been preparing for for years. Knowing that some day she might want to open her own shop, in 2006 she had created an LLC. Never quite ready to make the break, the company lay dormant for several years. But the reality of her family life brought the idea to the fore. Now, she's running an advertising/consulting agency that specializes in the positioning, branding, and strategic development for medical device companies.
“It’s definitely harder than I thought it would be,” Wildstein said. “You find a different skill set as an entrepreneur. You’re the one who’s hustling and calling the shots.”
That’s one of the things CEO Danielle Dobin likes about running active wear company Apifeni (pronounced “epiphany”): It calls for using “every part of your brain.”
A lawyer who worked at Skadden, Arps for two years, Dobin earned a master’s degree in real estate development/investment at New York University then started Monarch Real Estate. More than eight years after she started the company, the real estate downturn, combined with the birth of Dobin’s youngest son, prompted her to consider other business opportunities.Page 3 of 4 | Prev Page | Next Page