The private aviation industry in Europe has undergone a challenging few years, keeping step with the similarly challenging macro-economic environment.

At NetJets Europe, we’ve seen this reflected in customer requirements and the accelerated growth we saw through 2007 and early 2008 is no longer evident in our Western European markets. That said, despite the used jet market being at its most crowded for some years, the fractional model has proved remarkably resilient.

We are midway through the recovery process in our view, the market continues to evolve with us seeing much more growth in emerging markets such as Russia , Turkey and North Africa.

Today’s institutional investors and corporations are increasingly focused on accelerating their returns by investing in faster-growing economies. With the increasing amount of business taking place in these regions it’s more important than ever for executives to engage in face-to-face meetings to close deals. A report supported by NetJets Europe entitled Doing the Deal — which looked at global M&A trends in 2012 — revealed that executives still consider face-to-face engagement as the key factor in successfully closing deals.

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