Clearly, being ethical is an important, and maybe even necessary, attribute for brands aimed at the affluent and wealthy. Yet it takes a lot more than good ethics to get customers to pay a premium.
Ethics may be the icing on the cake. But ultimately, luxury consumers won't pay more just for icing.
-By CNBC's Robert FrankFollow Robert Frank on Twitter: @robtfrankPage 2 of 2 | Prev Page